The rich and remarkable history of Berli Jucker Public Company Limited (BJC) that spans over 135 years takes it to the very forefront of the trading, manufacturing and servicing fields in Thailand.
The company’s inception was first created through a partnership between the Berli and Jucker families. This was the first of many strong partnerships that led to one of the Kingdom of Siam's earliest and most successful trading companies.
Originally, BJC engaged in rice milling, mining, timber, shipping, importing, and other activities that laid a foundation instrumental for Thailand’s progress towards an “industrial” stage. By carefully selecting and nurturing its local and international partners, BJC continuously prospered over the years to become a major Thai import and export firm. After World War II, BJC diversified its operations into manufacturing, packaging and distribution.
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To be a provider of integrated supply chain solution in the region, providing top quality products and services that are involved in the everyday life of people
Dedicated first and foremost to delivering high-quality products and superior service to our customer.
Run by highly experienced and respected management with the single-mindedness to further expand the performance of the Company, BJC firmly believes in the principles of free trade and good corporate governance. It is fully accountable to its stakeholders’ interests - shareholders, business partners, employees and the society as a whole.
Director / Vice Chairman of Executive Board / Chairman of Nomination and Remuneration Committee
Director / Vice Chairman of Executive Board / Risk Management Committee Member
Independent Director / Audit Committee Member / Nomination and Remuneration Committee
Chief Executive Officer and President / Acting President of Modern Retail & Distribution Business Group
The current success of BJC is based on our sound and solid foundation - we are like a tree with roots that reach deep into the earth and branches that reach out to the Thai society. We believe in and adhere to our core values :
|•||Treat customers First, always|
|•||Go the extra mile to exceed their expectation|
|•||Provide best value & quality with efficiently outstanding service and speed|
|•||Challenge the status quo with better solution and action|
|•||Focus on Life-long learning with WINNING Spirit|
|•||Move fast for maximizing business opportunities|
|•||Passionate and focus to do ordinary things for superior results with speed|
|•||Commit superior results with professionalism and integrity|
|•||No compromise on quality and services to deliver best values for customers|
|•||Treat our people with fairness, trust and respect|
|•||Create climate for action through pleasant workplace and environment to unleash people potential|
|•||Empower and develop talented people to grow with the organization|
|•||Promote groupwide team spirit and collaboration to achieve shared goals|
Be passionate about goal accomplishment and commit to achieve at the highest with preparation for the best, worst and everything in between
Deep empathy to uncover the rich insights of customers and deliver tailored products & services
Work with others both internal and external as business partners towards a win-win cooperation
Demonstrate business intelligence by grasping the opportunity in the VUCA environment and translating into action and/or strategic execution
Respect and treat people fairly based on their uniqueness while feeling a sense of group membership to maximize results and performance achievement
Rationalize and eliminate anything that block the ways of being fast and flexible to survive in a competitive environment
Do the best possible process for making and implementing ethical decisions in a timely, appropriate and responsive manner