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Message from the Chairman of the Board of Directors
This Code of Conduct for directors, executives and staff is designed to be a handbook for every director executive, and staff member to have a good understanding of and to observe and comply with the ethical standards which the Company applies in its business operation, as the Company believes that the code of conduct is a key tool to promote the transparency of the Company performance so that the Company can earn trust from its investors and stakeholders, and to enhance the better performance of directors, executives and staff.
Corporate Value and Culture
The Company has gained a large success from its strength, stability and perseverance over crises at various times so that it can expand and stabilize its capacity business and disseminate benefit and profit, like a large tree providing shade under its branches. The Company has played a role in Thai society for more than a century. Therefore, a logo of “THE BIG GREEN TREE” can reflect the success of the Company through the identity, symbol, and integral ideas of the executives and staff in operating the business.
The Company’s value is formed with (1) B – Beyond Satisfaction: The Company believes in the customers’ intellectual value and satisfaction, therefore the Company focuses on the quality and excellence at every unit of the Company so as to offer maximum satisfaction to our customers, including consumers, traders, staff and shareholders. (2) J - Joint Success: The Company believes in the value of success in the participation of every stakeholder, therefore the Company aims for the goal of success so as to create the mutual value and pride of the corporation and its personnel and (3) C - Caring for community: The Company believes in the value of responsibility towards society, therefore the Company highlights the operation of its business with morality, ethics and awareness of responsibility for natural resources, environment, and the promotion of quality of life both within and without the corporation so as to enhance the common interest of society.
The Company’s culture is formed with (1) Dynamism: The Company believes that confidence and devotion will contribute to the growth and strength of the Company, therefore the Company aims for the development, devotion, forward thinking, confidence, patience and fullness of energy. (2) Creativity: The Company believes that creativity always drives innovation, therefore the Company supports unconventional creativity, knowledge seeking, far vision, adaptability and positive thinking and (3) Friendliness: The Company believes that friendship can be grown by the heart and fed by a smile, therefore the Company highlights the pleasant working atmosphere, gentleness, sincerity, empathy and service-mind.
Scope
This Code of Conduct is effective for the directors, executives and staffs of the Company, the subsidiaries and associated companies, and other businesses in which the Company has control, as well as the Company’s overseas businesses. The term “staff” means permanent staff, temporary staff, staff under special agreements and contracted staff.
Rules
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Supervision and Enforcement
1. In the case of any violation of applicable laws or the Company regulations, rules, code of conduct or policies or consent given for such violation found, Directors, Executives and Staff members shall report directly to the Human Resources Division, which is empowered to take action according to the steps required in the policies and regulations concerning such matter.
2) The Company will revise this Code of Conduct every two years in order to update the code in accordance with any change of situation or business circumstances. |
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