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Berli Jucker Consumer Marketing Division
Berli Jucker Consumer Sales Division
Berli Jucker Cellox
Berli Jucker Foods
Rubia Industries
Berli Jucker Logistics
   
 
 

Consumer Supply Chain of Berli Jucker Public Company Limited conduct business operation of almost in full scale service, from the upstream business, such as agriculture, manufacture, to downstream business, such as marketing, distribution for retailing business.

Major products of consumer supply chain group being in operation are as follows: facial tissues, toilet papers, snacks, personal care products including consumer products distribution services, as well as its own recognized brand names, for example, Cellox facial tissues & toilet papers, Zilk toilet papers, Maxmo multi-purpose papers, Tasto potato chips, Dozo rice crackers, Party and Campus extruded snack, Parrot soap, and Dermapon baby soap.

Other than that, logistic service operation is under this group as well.

Consumer Supply Chain, consist of 2 divisions and 4 subsidiaries as follows:

 
   
Consumer Marketing Division
Develop merchandise in cooperation with Research and Development Department for snack, personal care, and household products, including marketing, advertising, and strategies planning for creating recognition and acceptance among the consumers entirely.
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Consumer Sales Division
Handles sales, development, and merchandise distribution to sale channels such as supermarkets, hypermarkets, convenient stores, large and small wholesalers, and general retailers.
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Berli Jucker Cellox Limiteds
Engage in manufacturing of facial tissue products, toilet paper products, and multi-purpose paper products under brand names of Cellox, Zilk, Melona, Dion, Maxmo, Belle, and Yori, including products under customer’s private brands.
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Berli Jucker Foods Limited
Engage in manufacturing, supply and development of snacks under the brand names of Dozo, Party, Campus, and Bitee. In addition, it also promotes upper north agriculturists for growing potatoes and manufactures potato chips under Tasto brand.
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Rubia Industries Limited
Engage in manufacturing of Parrot bar and liquid soaps, as well as contracting for manufacturing of personal care products, and cosmetics for many of various brands. It also has production line for candies and chocolate as well.
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Berli Jucker Logistics Limited
Engage in warehousing, and delivery of merchandise throughout the country, as well as the customs clearance services to both company’s subsidiaries, and outside customers.
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Consumer Supply Chain Group, strive for expansion of business both from the existing and new businesses with potentiality in the future. Another major commitment which is considered significant transaction is to create brand names to be acceptable among the consumers within the country and expanding them to Asian and Indo-China regions with the expansion by both export and production base for Berli Jucker Public Company Limited to have significant and stable role in the market of this region as leading organization of the Thai people.



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